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With, Rebranding Is Easy

This is the commentary of the editorial writer. This article was originally published on

The domain name upgrade strategy should allow a company to adapt to digital shopping trends as it rebrands.

A new brand can increase a company’s web traffic and conversions by 45 percent.

The Centre offers tips to help businesses choose the right domain name for their brand.

As a fallback if you cannot find an exact match due to budget or availability, you can use an extension like .net, .org or any other to give more credibility.

It will be possible to register common spellings and variations, phonetic equivalents, plural and singular versions, and hyphenated versions.

Those starting or rebranding a business can take advantage of free consultations and starter sites provided by

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Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of

Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when (a productivity platform) rebranded to, it saw an increase of 45 percent in web traffic and conversions, according to 

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